Push notifications are important for engaging users and driving traffic to apps and websites. In 2023, businesses and developers are paying close attention to push notification click-through rates (CTR) to measure the success of their campaigns.
CTR is the ratio of clicks received on a notification compared to the total number of subscribers the message was sent to. A higher CTR indicates greater engagement and interest from users. In 2023, the average CTR for push notifications is expected to be around 10-15%. However, this number can vary widely depending on the industry, audience, and t
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Audience segmentation involves grouping the users of your website. Into smaller groups according to many factors. Including demographics, behavior, psychographics, and more. You may boost engagement and forge closer ties with your audience.